Mobile Music & The Ipod Frenzy

Filed under: Product Placement, TelevisionReuters has a short article on the iPod and its effects on how companies have to rethink their approach to using music in their ad campaigns. As the iPod generation have become more absorbed and familiarized in their music tastes, US advertisers have a harder time using popular music to its full effect. Thus many have moved from the sponsor's of someone e ... (more)

feedster: http://www.adjab.com/2005/08/05/the-ipod-effect/