Mobile Music & The Ipod Frenzy

A bit of sound advice for ambitious travel companies: consider podcasting. According to a recent Nielson/Netratings survey quoted in Netimperative last month, more than four in five of all British internet users aged over 50 have visited a travel site in the last year, with 1.5 million of them booking online during September.   Alex Burmaster, European Internet analyst at Nielsen/NetRatings said: “The figures for the online travel sector continue to impress but what screams out is the staggering percentage of over 50’s who go online for travel. This not ... (more)

blogdigger: http://www.reputationplus.com/2005/12/travel_podcasts.html